On October 17, the Yutang Sports Marketing Conference was successfully held in Beijing. This year's conference takes "Localization·Globalization" as its annual theme and is committed to creating a trend vane for Chinese sports marketing.
As one of the core sections of the Yutang Sports Marketing Conference, the Annual Sports Marketing Selection brings together Yutang Sports' nearly 20 years of service experience and professional expert think tank resources. It is a platform that gathers the annual outstanding practical results of China's sports marketing industry, promotes exchanges among industry elites, records the development process of China's sports business, and leads the development direction and industry breakthroughs of the sports industry in the new year.
Based on professional evaluation and industry trend analysis, the 2024 Annual Sports Marketing Selection focuses on the three major areas: sports brand marketing cases, sports IP and venue operations, and annual sports marketing figures. Among them, the "Hangzhou Women's Half Marathon" won the Award of "Female Sports Event of the Year" award at the conference.
Hangzhou Women's Half Marathon, as the "Female Sports Event of the Year", will invite more women runners to the marathon races, and encourage them to feel the fun and power of running. Marathon is not just a sport, it is a way of life, a symbol of courage, and the embodiment of female power.
In future events, Hangzhou Women's Half Marathon will continue to optimize the participation experience, actively promote a healthy lifestyle, and enhance the women runners' awareness of health and psychological balance.
